Benefits for the corporation
Building partnership and cooperation with Macedonian Red Cross enables:
- Improved image as a socially responsible corporation;
- Enhanced trust of the beneficiary of services towards the company products;
- Increased number of loyal consumers;
- Emotional engagement of the employees as volunteers in the implementation of social programmes for provision of assistance to vulnerable target groups of population;
- Raised awareness and understanding of the employees about social responsibility of their corporation and enhancement of the team work;
- Improved publicity;
- Promotion of services and products among the partners and donors of Macedonian Red Cross, as well as the staff and volunteers of the national society as potential clients of the company;
- Public demonstration of the values of the company and isolation of the negative publicity.
